x/Magazine
From URL to IRL, and everything in between. Creative marketing strategies, trends, and thought leadership on XM and digital marketing.
Speak Up: The Rise of Audio Operating Systems Powered by NLP
NLP is on the cusp of ushering new modes of interaction between people and computers...
Bridging the Gap:
How Social Economics Shapes Inclusive...
What needs to be considered when designing digital experiences that take into account the social economics....
Beyond the Click: The Multisensory Future for Digital Marketing
Multisensory marketing is not new but with technology advances in the mix things are getting interesting. This article looks past the gimmicks and provides lots of examples of how brands can...
Eco-Friendly & Impactful: Reimagine Your Marketing Events.
Exploring the ways event marketers can lighten the carbon footprint of events and experiential marketing activations for...
Boost Engagement & Authenticity: The Power of UGC in Experiential
Exploring the benefits, reach, and impact when embracing user generated content (UGC) for experiential marketing....
Crafting Authenticity: The Playbook for Powerful Brand Storytelling by Ambassadors
Ditch the generic tactics and invest in a tailored playbook. It's the secret weapon that can turn your influencer marketing into a chorus of authentic voices...
Ways Marketers Can Gather Valuable Insights with Experiential Marketing.
Brands have much to gain by using digital activations at experiential marketing activations. This article explores...
2024: Embracing the Experience Economy
2024 provides five unique opportunities for brands looking to explore experiential marketing....
Three Ways Brands Can Create Hyper-personalized Experiences Using AI.
As brands adopt innovations such as AI-driven chatbots and recommendation engines, there exist captivating opportunities to leverage artificial intelligence (AI) layers for the implementation of hyper-personalized user experiences...
Three Tech Trends Experiential Marketers will be Watching in 2024.
Artificial intelligence (AI), Web 3.0, and mixed reality technologies are poised to revolutionize the...
How do you Measure Success for Your Experiential Marketing Campaigns?
I have been challenged with this question and it is a valid one, especially for brands dipping their toes...
Bridging the Gap in Hybrid Workspaces with Mixed Reality
The rise of hybrid work has brought new challenges to collaboration and communication, especially for teams spread across different locations. This is where mixed reality (MR) steps in, offering a unique blend of the physical and virtual worlds that can revolutionize how distributed teams work together.
How Brands Can Make a Big Impact with a Small Space.
While small brands face challenges in engaging their audience with a limited footprint, a combination of...
The Art and Science of an Experiential Marketing Creative Brief.
A well-crafted creative brief is the backbone that informs and inspires...
Breathing Life into Brands.
See all the ways we've brought a brand's message to life, encouraged engagement, and created a splash.
David Chartier
Senior Marketing Executive, & Creative Technologist
David is a U.S.-based creative marketing executive that defines and delivers experiences that capture the moment, breathes life into the brand, connects people, and bridges technology, data, and behavioral economics to go well beyond "If you build it, they will come." He has created live brand experiences for Microsoft, Cisco, T-Mobile, Whirlpool, and the NHL.